Business development and deal origination

Growth and acquisition partner for service businesses, advisories and capital allocators.

Business development and deal origination

Growth and acquisition partner for service businesses, advisories and capital allocators.

Business development and deal origination

Growth and acquisition partner for service businesses, advisories and capital allocators.

The best introductions are seldom advertised

The clients a service firm would most value, and the companies an acquirer would most like to own, are seldom in the market. Owners of firms built on referral tend to ignore unsolicited approaches, and most owners of a sound business have never spoken to a broker. An introduction from someone who has already held the first conversation is often the only credible way in.

Selected engagements

A tradesman fitting equipment on the outside wall of a house

Deal origination · Home services

Home service acquisition targets

A sell-side advisor focused on UK home services companies wanted exclusive, off-market deal flow to sit alongside its referral network.

BRIEF

Off-market deal flow for a sell-side advisor

APPROACH

Phone calls and email

QUALIFICATION

Against the advisor’s revenue and operational criteria

OUTCOME

15 qualified leads in one month

BRIEF

Off-market deal flow for a sell-side advisor

APPROACH

Phone calls and email

QUALIFICATION

Against the advisor’s revenue and operational criteria

OUTCOME

15 qualified leads in one month

Business development · Software

B2B SaaS company

A growing UK SaaS business had a clearly defined target market but was struggling to reach it.

A team meeting around a table with laptops

BRIEF

A defined market the client struggled to reach

APPROACH

Phone, email and LinkedIn

QUALIFICATION

Confirmed in conversation

OUTCOME

70 partnerships within four months

BRIEF

A defined market the client struggled to reach

APPROACH

Phone, email and LinkedIn

QUALIFICATION

Confirmed in conversation

OUTCOME

70 partnerships within four months

We measure ourselves by the relationships we help start and by how long clients choose to work with us.

Elliott Lee, Founder

Arrange an initial conversation

Contact us

Arrange an initial conversation

Contact us

Lee Woodlands Group

Business development and deal origination for service businesses, advisories and capital allocators.

© 2026 Lee Woodlands Group

Lee Woodlands Group

Business development and deal origination for service businesses, advisories and capital allocators.

© 2026 Lee Woodlands Group

Lee Woodlands Group

Business development and deal origination for service businesses, advisories and capital allocators.

© 2026 Lee Woodlands Group

Lee Woodlands Group

Business development and deal origination for service businesses, advisories and capital allocators.

© 2026 Lee Woodlands Group